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Counterfeit, substandard and fake 

medicines pose a great risk. Counterfeited 

clothes, bags and accessories have 

economic effects, loss of profits and perhaps 

cause financial downfall. Employment and 

income which is supposed to be directed to 

the legitimate brand are being distributed to 

counterfeiters and imitations. However, the 

concern of brand owners are being disputed 

since counterfeited items are helping these 

brands market their name. 

Counterfeit Medicines do not rock the 

same boat. Not only would the 

manufacturers lose economically. 

Fraudulence in this field also poses a 

great risk in health. The World Health 

Organization (WHO) which plays the 

main fortress of many organizations 

and causes against the widespread of 

counterfeiting medicines has 

highlighted the issue by decreeing 

different kinds of trump cards and 

bylaws. In the passing of time, while 

the panic withers away, fraudsters 

have also strengthened their strategies. 

They got fiercer, not even considering 

trademark issues and deceitfully 

duplicated brand after brand. Unlike the 

spreading market for clothes’ brands, 

counterfeited labels bring trust down 

and cause reputation to plummet. 

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