This is Rafa. Rafa has a store, but he doesn’t sell much and decides talk to his friend who studied marketing so he can help him

Oh no, I don't sell anything!!! :(

Hi, friend

His friend go late, but he arrived, and they got to work to save the store.

Let's get to work

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Make sure your store is known in the local community. Use location-targeted ads on social media, like Facebook and Instagram, to reach people nearby.

Proximity or local marketing: Make sure the store is on the radar of the local community. You can use location-targeted ads on social media, like Facebook and Instagram, to reach people near your store. Also, organize events or activities in the store, like new collection presentations, special opening discounts, or neighborhood celebrations, creating a community vibe.

Create a loyalty program where customers learn points or discounts with every purchase.

Loyalty programs: Create a loyalty program where customers earn points or discounts for every purchase they make. You can offer something like a discount on their next purchase after a certain number of visits, or special rewards for frequent customers. This encourages repeat purchases and builds a closer relationship with your customers.

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It's time to work with influencers

Local influencers or ambassadors: Work with influencers in your local community, whether they are micro-influencers or well-known people in the neighborhood. They can share photos wearing your clothes, talk about your store on their social media, or do small giveaways. This helps build trust among the locals and gives your store visibility on more personal channels.