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“Cinderella” and pals are mounting a princess-powered challenge to the spandex set
Disney is taking “Cinderella” to the box office ball on Friday, and its live-action take on the classic fairy tale is expected to run up grosses that would make Superman, Spidey or Wolverine proud
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Fairy tale movies like “Maleficent” and “Alice in Wonderland”have proven that the genre can deliver returns rich enough for Hollywood film executives to live happily ever after. And short of embedding a computer chip into the neck of every pre-teen girl in America, Disney couldn’t possibly harness more “princess power” than it has with “Cinderella” and the upcoming “Beauty and the Beast,” starring Emma Watson.
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So it’s understandable that some have suggested “fairy tales are the new superheroes” at the movies.
They are not. And there are plenty of reasons:
Storybook sequels are much tougher
This is a big one. Superheroes mainly come from serialized comic books, which provide a farm system of episodic content that regularly percolates up to the movie level. Disney’s “Iron Man 3” ($1.2 billion), Warner Bros.’s “The Dark Knight Rises”($1.08 million) and Sony’s “Spider-Man 3” ($890 million) are three of the four highest-grossing superhero movies ever globally. “Marvel’s The Avengers” is No. 1 at $1.5 billion.
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Fairy tales, by contrast, are singular antiquities. “Alice in Wonderland” made 3D cool and took in $1.02 billion back in 2010, when Johnny Depp was still a star. But it will have taken Disney six years to get back down the rabbit hole when its follow-up, “Through the Looking Glass,” arrives next year.
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There are practical reasons a fairy tale sequel wouldn’t feel organic. You don’t have to re-invent the characters if you decide to set your “X-Men” sequel in a new galaxy, but that wouldn’t work with Hansel and Gretel. (Note to Paramount execs: that was not intended as a challenge.)
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Caped crusaders enjoy broader bases
Superhero movies comprise three of the four biggest opening weekends, the leader being “The Avengers” ($207 million), the runner-up “Iron Man 3” ($174 million) and fourth-place going to “The Dark Knight Rises” ($161 million). You don’t put up numbers like that without drawing men and women, young and old.
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Conversely, “princess power” is what will primarily drive “Cinderella.” But only a very few films –“Fifty Shades of Grey” is one — can make it without a least of a degree of gender crossover. One of the better recent fairy tale openings resulted in part from the engagement of a surprisingly high percentage of males. They made up 53 percent of the crowd when Universal Pictures’ “Snow White and the Huntsman” debuted at $56 million in June of 2012. That’s why the movie had bloody battle scenes, though the original fairy tale didn’t.
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Created & published on StoryJumper™ ©2025 StoryJumper, Inc.
All rights reserved. Sources: storyjumper.com/attribution
Preview audio:
storyj.mp/aim6xc2z7fwn
2
“Cinderella” and pals are mounting a princess-powered challenge to the spandex set
Disney is taking “Cinderella” to the box office ball on Friday, and its live-action take on the classic fairy tale is expected to run up grosses that would make Superman, Spidey or Wolverine proud
3
4
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"Superhero Fairy Tales/ Fairy Heroes"
A discussion on the differences between fairy tale movies and superhero movies, including their storytelling styles, target audiences, and creative limitations.
(29 pages)
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