In Denmark, a woman called Selina Juul has been working hard to tackle this problem. She moved from Russia many years ago and was amazed to see the abundance of food available in the supermarkets. But despite so much availability, she found that people were buying more than they needed and throwing too much away.

Buying Ugly Fruit To Limit Food

At a time of lingering economic hardship for many in the European Union, whose penchant for regulation has extended even to the shape, size and color of the foods its citizens eat, Ms. Soares has bet that there is a market for fruits and vegetables deemed too ugly by government bureaucrats, supermarkets and other retailers to sell .

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