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Even the smaller details when creating a brand identity are 

important. For example at the start of my trailer, I created a 

company that makes movies, similar to '20th Century Fox'. 

So to bring the brand to life I also mentioned it in the credit 

block of my poster. I intended to look for an appropriate 

place on my Magazine cover to showcase the brand but 

thought the only place you would normally find it would be 

within an article, so i chose not to mention it on my cover.

Other Smaller details, consisted of ensuring i kept the same 

props. I used the same phone in each shot, product and 

ancillary text as it was one of the main props and at the centre 

of the storyline. However, on my magazine cover, I chose not 

to feature the prop as the subject of the cover line was more 

about finding out information on the character and the actor 

playing him, rather than the storyline. You can see this by 

reading the cover lines etc.

The more obvious points to make sure I have brand continuity, 

are elements such as the typography I used throughout the 

product and ancillary texts. In my Trailer, I used a digitalism 

font from 'dafont.com' to portray an element of the social 

media being involved in the narrative as well as giving the 

impression there is a countdown in time also within the 

narrative.

As well as having continuity within the font, to create 

a brand identity I ensured the title of the film, 'Ring 

Ring' was the main feature and visible on each piece. 

Within the trailer, i made sure the title page stayed on 

for longer than all the others and that the text was 

also double the size so the audience would know it 

was the name of the film.

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